Just two months after allegations of sexual abuse against Hollywood film mogul Harvey Weinstein came to light in a 2017 New York Times article, women in at least 85 countries began using the the hashtag #MeToo, to speak against sexual harassment.
In China, sexual misconduct accusations led to the firing of a professor at a top university and the resignation of a high-profile Buddhist monk. In Egypt, it was a highly regarded leader of the Arab Spring who was forced to resign. And in India, sexual misconduct accusations caused a major uproar in Bollywood and forced the resignation of a leading politician and minister.
While the success of #MeToo testifies to the power of social media in putting the spotlight on the culture of misogyny across the world, as a scholar who studies feminism, I know it’s not the first movement of its kind.
Women in countries such as India, Pakistan and others have long organized successful campaigns against sexual harassment.
Campaigns in India
In 2009 Indian women organized a successful campaign called #PinkChaddi, or “pink underwear,” against the culture of moral policing by Sriram Sene, a right-wing group that attacked young women in bars and young unmarried couples in public spaces on Valentine’s day.
Through a Facebook campaign, Nisha Susan, an employee of India’s leading investigative political magazine Tehelka invited women to send this right-wing group pink underwear on Valentine’s Day. The campaign caught women’s attention across the country and resulted in more than 2,000 women sending pink underwear to the group.
In another campaign called #PinjraTod: Break the Locks, female students in Delhi came together in 2005 to protest sexist curfew rules in university halls. The students said the rules were used to stifle the freedom of women as the only way to deal with the culture of sexual violence.
At the time, the campaign forced university authorities to relax some of the rules. And today, it has grown into a larger movement across India’s major cities for bringing in meaningful policies against sexual harassment.
The biggest campaign came in 2012, in the aftermath of the gang rape and murder of the 23-year-old medical student Jyoti Singh on the streets of Delhi. The brutal rape triggered an unprecedented nationwide outcry, mostly by middle-class India. The protests forced the government to change its law against rape. They also led to enhanced penalties for offenders and criminalization of stalking, voyeurism and acid attacks on women.
Central to this protest was the role played by social media in urban India where women had long been frustrated by corruption and rising crimes. Since early 2000s, young tech-savvy millennial women had been agitating online against the culture of sexual violence in the country. The 2012 incident became a flashpoint.
While mainstream media coverage of the rape intensified the movement, it was digital activism that moved people from online protests to street demonstrations. Text messages, WhatsApp, Facebook and Twitter hashtags such as #Nirbhaya and #StopThisShame were used to express a collective rage and mobilize people.
Campaigns in Pakistan
Similarly, in neighboring Pakistan, women have been fighting to stop sexual harassment. The 2009 anti-sexual harassment bill drafted by AASHA, the Alliance Against Sexual Harassment is one of the earliest such examples.
Another such campaign #GirlsAtDhaba, launched in 2015 by a group of feminists, called on women to be more visible in public spaces. It invited Pakistani women to post their pictures having tea at roadside tea stalls.
The #GirlsAtDhaba campaign was inspired by the #WhyLoiter campaign in India, that advocates for women’s right to be on the streets of India for pleasure. Both these movements challenged the domination of public spaces by men, which often results in women’s increased sexual harassment.