New Barbie doll body shapes of tall (L), curvy (2nd L) and petite (R) are seen next to the traditional Barbie (2nd R) in this image released by Mattel on January 28, 2016. REUTERS/Mattel/Handout via Reuters
NEW YORK (Reuters) – Barbie, the world’s most famous doll, has a new body. In fact, she has three new bodies – petite, tall and curvy.
Some 57 years after the impossibly busty and narrow-waisted blue-eyed Barbie doll was first introduced, California-based toy maker Mattel on Thursday released the new models, which it says better reflect a changing world.
Parents and feminists have long criticized Barbie’s original shape as setting an unrealistic body image for girls, despite modifications over the years.
The new dolls have seven skin tones, 22 eye colors, 24 hairstyles and new clothes and accessories. They are available for order on website shop.mattel.com starting Thursday and will reach stores later.
“We are excited to literally be changing the face of the brand,” Evelyn Mazzocco, senior vice president and global general manager of the Barbie brand, said in a statement. “These new dolls represent a line that is more reflective of the world girls see around them – the variety in body type, skin tones and style allows girls to find a doll that speaks to them.
“We believe we have a responsibility to girls and parents to reflect a broader view of beauty,” she said.